Pick Ride Share is looking to disrupt the ride share market, by putting the power in the passengers hand to select the driver they want to ride with. This allows for high performing drivers to reap the benefits as passengers are more likely to choose a well rated driver. Passengers can also become returning customers, not just to the app, but to their preferred drivers, once again increasing the value of being a top performing driver.
Because of NDAs some of the information and final designs have been omitted or changed.
As a passenger, we have no control over who gives us a ride. Rating drivers doesn’t provide the feedback to other passengers, Drivers with high ratings don’t receive the benefits of offering exceptional riding experiences. As passengers we are left up to chance whether or not we will experience a good ride or a silent hurry up and get me out of here ride.
Allow Passengers the power, while incentivizing Drivers to create an exceptional safe riding experience, to increase their earning potential.
I was brought on to provide a creative direction, the ground work for the app had been created, But the visual brand voice needed to be defined. I began by establishing a visual voice for the brand, that separated it from other ride share applications, but spoke to the friendliness of the app and the appeal of allowing passengers to pick the drivers. With an established visual style guide, the style was then applied to all of the digital products and marketing materials. The initial launch of the driver app is being used to build a driver network, with the Passenger app to follow shortly after. Phase 2 of the design process will be gathering feedback form users, enhancing features, creating new ones and refining the UX process of the apps.